Ethan Glines / Founder · Operator

Laie, Hawaii

Strategy. Brand. Deliver.

I’ve done it twice. In two different industries.

I build brands and systems that make complex ideas obvious — turning two-minute explanations into five-second ones.

See the work
Portrait of Ethan Glines
Based in · United States Founder · Blue Luna Studying · BYU Hawaii Status · Open to roles

About

Two businesses. Two industries. One operator.

I’m Ethan Glines, founder of Blue Luna — a branding consultancy that takes founder-led businesses from invisible to obvious. I lead the strategy, write the copy, design the site, and deliver the build. One operator, end-to-end. Most recent client: SyTech, a records management firm whose two-minute pitch I compressed into a five-second headline they now lead with.

Before Blue Luna was a consultancy, it was Blue Luna Media — cinematic editing for seven-figure brands. Between then and now, I founded a second business in a completely different industry: Travel With Glines, an international travel agency I branded, sold, and delivered a 12-day Patagonia 🏔️ trip out of. I’m currently finishing a finance degree at BYU Hawaii. Same playbook every time: strategize, brand, deliver.

Currently delivering · Blue Luna client work

Where I’ve been
  • 🇺🇸 USA
  • 🇯🇵 Japan
  • 🇵🇭 Philippines
  • 🇸🇬 Singapore
  • 🇮🇩 Indonesia
  • 🇫🇯 Fiji
  • 🇫🇷 France
  • 🇲🇽 Mexico
  • 🇵🇪 Peru
  • 🇨🇱 Chile
0 Businesses founded
0 Countries visited
0 Travelers led to Patagonia
0 Years operating

Selected Work

Two businesses. Two industries. Same operator playbook.

01 / Consultancy 2021 — Present
Blue Luna branding consultancy — We think brands. Then we build them.

Blue Luna

Founder · Brand Strategy · Copy · Design · Build

Blue Luna is a branding consultancy that takes founder-led businesses from invisible to obvious. It started in 2021 as Blue Luna Media — cinematic remote editing for seven-figure brands — and has since grown into full end-to-end brand consulting.

  • Recently delivered SyTech’s homepage — a multi-page brand site that compressed a two-minute pitch into a five-second headline the client now leads with.
  • Built Blue Luna Media’s editing practice into a trusted partner for seven-figure brands, delivering end-to-end “Ideation to Completion” videos.
  • Today the practice delivers strategy, copy, design, and code under one operator — no handoffs, no telephone game between teams.
View SyTech live
02 / Travel Agency 2022 — 2023
Patagonia trip with Travel With Glines — 12 days in Southern Chile

Patagonia 🏔️ — 12 days, 9 travelers, one trip we’ll never forget.

Travel With Glines

Founder · Travel Agent · Tour Guide

Travel With Glines was an international travel agency I founded, built around unique travel experiences for young adults. Different industry, same operator muscle: brand the offer, sell the seats, deliver the trip on the ground.

  • Branded, sold, and delivered a 12-day Patagonia experience for nine travelers in Southern Chile — full itinerary, national parks, sightseeing, and on-the-ground logistics.
  • Owned the full sales funnel: pitched the trip, collected deposits, managed final payments, and verified passports and state-issued IDs for international passage.
  • Delivered as guide and operator in real-time, in another hemisphere — the brand promise actually landed, on the ground, on schedule.
Watch the trip

Experience

How I got here.

A short record of what I’ve delivered, built, and led.

  1. 2026 — May

    Delivered SyTech’s homepage. Multi-page brand site, live in production.

  2. 2024 — Present

    BYU Hawaii — Bachelor of Business Management, Finance. Dean’s List. Graduating June 2027.

  3. 2023

    Volunteered with Humanitarian XP in Lima, Peru 🦌 — helped lead 35+ teenagers and a school build over the summer.

  4. 2022 — 2023

    Founded Travel With Glines — branded, sold, and delivered a 12-day Patagonia 🏔️ trip for 9 travelers in Southern Chile.

  5. 2021 — Present

    Founded Blue Luna (originally Blue Luna Media). Cinematic editing for seven-figure brands evolved into a full branding consultancy. Recent client: SyTech.

  6. Before that

    Made things. Sold them. Learned by doing.

Capabilities

What I do.

🧭

01

Brand Strategy

Positioning, messaging, and the foundation everything else stands on.

✍️

02

Marketing & Copy

Storytelling that earns attention. Web copy, ad copy, and brand narratives.

💻

03

Design & Web Build

Visual systems and production code that deliver together, not just mockups.

🤝

04

Sales & Operations

Customer acquisition through execution. Closing the work and getting it out the door.

📊

05

Finance

The business-management foundation underneath every venture. Currently studying finance at BYU Hawaii.

🚀

06

Project Leadership

Owning briefs, timelines, and deadlines from kickoff through completion.

Resume

The short version.

The short version of everything above, formatted for fast scanning. Education, founder experience, language fluency, and the references who’ll back the work up.

Includes BYU Hawaii degree progress, Blue Luna (consultancy) leadership, Travel With Glines founder role, humanitarian service in Lima, languages, and professional references.

Download Resume (PDF)

Contact

Let’s build something.

If you’re hiring, briefing a project, or just want to compare notes — I read everything.